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In my role as a Junior Communications Officer at Public Safety, I honed my skills in crafting compelling narratives and coordinating marketing initiatives. I was in charge of the process of developing, translating, publishing, and reporting on various social media accounts via Hootsuite. These experiences equipped me with a strategic mindset and the ability to deliver impactful messages to various audiences, skills crucial for thriving in an advertising environment.

During my time as a Web Planner at Natural Resources Canada, I gained invaluable insights into the technical aspects of online platforms with an emphasis on accessibility. This exposure to web planning has enhanced my understanding of how to engage with digital platforms and optimize content for wider audiences. I have refined my proficiency in web planning but also fostered adaptability in the ever-evolving digital landscape, a quality essential for staying ahead in the competitive field of advertising.

Serving as the Vice President of Marketing for an official Telfer club: The Market Mavericks,  was a transformative experience. Leading a team of passionate marketers, I successfully executed multifaceted campaigns and developed a comprehensive understanding of brand management, a skill set I am eager to bring to your company.

One of my strengths as a marketer is my familiarity with the Adobe Suite. I would use Adobe products such as Photoshop and Illustrator to create art. I would also use my proficiency in Photoshop and lightroom to edit my photography. Whether I was capturing moments through photography or creating graphic designs, I was able to use a keen eye to develop a deep understanding of the technical aspects required to excel in these fields

I am accomplished student pursuing an Honours degree in Business Commerce with a specialization in marketing at the University of Ottawa. I have consistently demonstrated my commitment to my education and growing my experiences as a marketer. Specifically, my focus in academics was recognized when I was presented the Governor General's award during my high school graduation. With a current GPA of 9.01, I've continued to value performing well in school.

In addition to my visual creativity, I also possess a love for writing. I have been able to demonstrate my ability to expertly write both academically and creativity through school. My ability to articulate thoughts and ideas through the written word is a valuable asset that complements their artistic capabilities.

 

 

 

About me

About me

I am accomplished student pursuing an Honours degree in Business Commerce with a specialization in marketing at the University of Ottawa. I have consistently demonstrated my commitment to my education and growing my experiences as a marketer. Specifically, my focus in academics was recognized when I was presented the Governor General's award during my high school graduation. With a current GPA of 9.01, I've continued to value performing well in school.

One of my strengths as a marketer is my familiarity with the Adobe Suite. I would use Adobe products such as Photoshop and Illustrator to create art. I would also use my proficiency in Photoshop and lightroom to edit my photography. Whether I was capturing moments through photography or creating graphic designs, I was able to use a keen eye to develop a deep understanding of the technical aspects required to excel in these fields.

In addition to my visual creativity, I also possess a love for writing. I have been able to demonstrate my ability to expertly write both academically and creativity through school. My ability to articulate thoughts and ideas through the written word is a valuable asset that complements their artistic capabilities.

My work experience as a web planner has provided insights on how to post content online with  an emphasis on accessibility. This exposure to web planning has enhanced their understanding of how to engage with digital platforms and optimize content for wider audiences.

I grew up in a house that emphasizes the importance of maintaining a strong family connection. With a home that cared for as many as 13 people at a time, I became to appreciate a  more noisy and chaotic environment even if it sometimes presented its own challenges.

My parents have always encouraged us kids to pursue our passions. I grew up very close with all my siblings and despite us all becoming adults in recent years, we have managed to maintain that connection. In a world where it is easy to feel disconnected and fragmented, having these close ties have let me better navigate  my life knowing I always have my family to rely on.

My Big Family!

My Big Family!

My Lil' Guys

Volunteer Work

ROTARY & CHURCH

I was part of the Rotary Interact club in high school and lead many  projects such as collection of Halloween candy to give to children living in Women's shelters. I also volunteered as part of my church community doing things such as placing sand bags in areas at risk of flooding and singing Christmas carols at retirement homes.

Milk Bag Collections

ADVERTISMENT

During both Church and Interact club I got the opportunity to help create mats for those in impoverished countries. I created the poster above to distribute throughout the school for the collection of milk bags.

EXPERIENCE:

 

Natural Resources Canada — May 2022-May 2023

Web planning assistant

Improved communication skills through processing and sending web requests

Performed quality assurance on various web pages before publishing

Created various successful web page mock-ups by partnering with clients’ goals and following proper Canada.ca style guidelines.

Junior Communications Advisor, Marketing — September 2023 - December 2023

Sales Associate at Bath and Body Works Place Orleans

Demonstrated experience in customer service, selling products, and replenishing stock.

Develop adaptive skills in working as a cashier, a salesperson, and a stock worker.

Partnered with management as a member of the Health and Safety Committee.

Trained new employees how to work the cash registers, clean, and supervised their first transactions with customers

VP of Marketing — August 2023 - current day

The Market Mavericks

Established and held the inaugural position of VP of Marketing for The Market Mavericks, an official Telfer club made to become a student-run online blog.

Successfully managed and curated various social media content for the club’s accounts including Instagram, Facebook, LinkedIn, and Tiktok

Developed a website to serve as the primary platform to host our blogs. I used Canva to create Advertisements that were shown on campus TVs to advertise recruitment

 

SKILLS:

 Marketing and Advertising

Club/work-related experience:

  • Directed the marketing for the Interact Club. This included making posters, social media posts, and writing scripts for the announcements and door-to-door classroom visits

  • Organized and oversaw the changing of marketing signs at Bath and Bodyworks, including changing the signage for pricing and promotional material

Education-based experience:

  • Learned about the theory behind various marketing strategies and how to apply them in the ADM2320 Marketing course.

  • Participated in an interactive marketing simulation in ADM2320 that provided insight into how to properly advertise and sell backpacks to make a steady profit. This activity included choosing target segments and catering to their interests while expanding the business to different distribution centers.

Computer skills

Education-based experience:

  • Well-versed in Microsoft suite applications (Excel, Word, PowerPoint, Access, etc.)  through participating in the Applications of information technology course and personal use.

  • Developed skills in Illustrator, Photoshop, After Effects, and Lightroom through various years of studying Media Arts in Highschool and through personal projects. Experience in different photography mediums and graphic design.

Work-based experience:

  • Well-versed in organizational applications such as Monday.com, slack, and Outlook.

  • Created web mock-ups, leading clients through the publishing process.

Written Communication

Education-based Experience:

  • Learned how to productively communicate in a proper business setting through the creation of emails and memos in Effective business English.

  • Showcased knowledge and understanding of proper academic writing in writing a Corporate Social Responsibility Report for the company IKEA in the Social Context of Business.

Creative projects:

  • Demonstrated experience in photography when practicing Studio photography including portraits and creative art projects.

  • Attained experience creating logos for both high school and enjoyment.

  • Exhibited skill in conducting proper business language and communication in the Business communications presentation course.

 

 

 

Completion of high school at Saint Peter High School

-Ontario Scholar

-English award, Contemporary Studies award, Religion award

- Completion of a third-year undergraduate program at the University of Ottawa          

- Enrolled in the Honours Bachelor of Commerce program at the University of Ottawa

- 10.0 Grading Scale

- CGPA of 9.06

 

 

 

JDCC Marketing Delegate -2023

Placed first in the 2023 Jeux Du Commerce Central Case competition as a delegate of the Marketing Team

 

HM Digital Marketing Delegate -2023

Attended the 2023 Happening Marketing Case competition as a delegate for the Digital Marketing Team

 

Employee of the Month - 2022

 

Achieved employee of the month at Bath and Body Works for the month of April for my positive attitude, efficiency with inventory, and teamwork.

 

Marcel-Melbouef Scholarship Recipient — 2020

 

Received a $1000 scholarship for my dedication to my studies and active involvement within my community.

 

Governor General’s Award recipient—2020

 

Awarded to the student with the highest overall average in the grade. Maintained the highest average in both the 11th and 12th-grade years.

 

Stanzel Family Community Sponsorship recipient—2020

 

Awarded to a graduating student for outstanding contributions to volunteerism within their community

 

 

 

Hootsuite Platform Certification - 2023

 

Microsoft PowerPoint LinkedIn Skill Assessment - 2023

 

Microsoft Excel LinkedIn Skill Assessment - 2023

 

 

 

 

 

 

 

EDUCATION:

ACHIEVEMENTS:

CERTIFICATIONS: