In my role as a Junior Communications Officer at Public Safety, I honed my skills in crafting compelling narratives and coordinating marketing initiatives. I was in charge of the process of developing, translating, publishing, and reporting on various social media accounts via Hootsuite. These experiences equipped me with a strategic mindset and the ability to deliver impactful messages to various audiences, skills crucial for thriving in an advertising environment.
During my time as a Web Planner at Natural Resources Canada, I gained invaluable insights into the technical aspects of online platforms with an emphasis on accessibility. This exposure to web planning has enhanced my understanding of how to engage with digital platforms and optimize content for wider audiences. I have refined my proficiency in web planning but also fostered adaptability in the ever-evolving digital landscape, a quality essential for staying ahead in the competitive field of advertising.
Serving as the Vice President of Marketing for an official Telfer club: The Market Mavericks, was a transformative experience. Leading a team of passionate marketers, I successfully executed multifaceted campaigns and developed a comprehensive understanding of brand management, a skill set I am eager to bring to your company.
One of my strengths as a marketer is my familiarity with the Adobe Suite. I would use Adobe products such as Photoshop and Illustrator to create art. I would also use my proficiency in Photoshop and lightroom to edit my photography. Whether I was capturing moments through photography or creating graphic designs, I was able to use a keen eye to develop a deep understanding of the technical aspects required to excel in these fields
I am accomplished student pursuing an Honours degree in Business Commerce with a specialization in marketing at the University of Ottawa. I have consistently demonstrated my commitment to my education and growing my experiences as a marketer. Specifically, my focus in academics was recognized when I was presented the Governor General's award during my high school graduation. With a current GPA of 9.01, I've continued to value performing well in school.
In addition to my visual creativity, I also possess a love for writing. I have been able to demonstrate my ability to expertly write both academically and creativity through school. My ability to articulate thoughts and ideas through the written word is a valuable asset that complements their artistic capabilities.